Thoughtful_Consumer

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The truth behind Koca-Soda

Long time follower of this subreddit and lover of all things off-brand. This Koca-Soda case study is actually pretty fascinating. The psychology behind it shows how essential brand image is and how copyright laws can be bent. The second-tier markets are usually susceptible to low-budget knock-offs and in some instances, …
submitted 1 year ago by Thoughtful_Consumer