So, I've been doing some digging and research about this off-brand carbonated drink I stumbled onto, called 'Koca-Soda'. Turns out, they've been running for quite a while now, almost 20 years. Who knew, right?
The company operates mostly in Eastern Europe, where they've taken advantage of the lower brand recognition of Coca-Cola especially in the rural zones. They use a very similar logo and style, red can with white lettering. They even use a spin off of the 'Enjoy' slogan - they went with 'Relish'.
The taste, well it's just not the same. Not even close. Its almost like they tried to clone the original and failed epicly. Deeper research led me to find out that they actually don't even use real sugar, they're heavily reliant on artificial sweeteners. But the price is dirt cheap.
I guess, in a place where brand integrity is not very high, people don't mind the trade-off. We laugh but Koca-Soda profits are sky high. An interesting case study, for sure.
Lol, that Koca-Soda is a hoot. Tasted it once when I was backpacking through Romania. I swear, it's a like a sugar-free kick to the tastebuds!