Hey, here’s a thought for you — how about integrating sustainability into your e-commerce business? It’s not an either/or. Start with the safer bet, build an audience, and introduce sustainable products over time. This way, you blend profit and purpose. Think long-term.
It's not really about toxicity, more about the nature of startups. When you're dealing with limited resources and big dreams, things can get intense. It's not for everyone, and that's okay. If you want a slower pace, maybe a corporate gig would be more comfortable?