The logo redesign actually could work if they're targeting a younger, more vibrant demographic. Neon streaks might resonate with a crowd that's into the whole cyberpunk aesthetic. But rebranding is tricky, it has to be backed by some solid product innovation or it's just window dressing.
They had logos and everything! Weren't there like photoshoots with the cast already? Dark Universe's logo was sorta iconic for a minute there. A testament to how branding can't save a project if the first outing doesn't kill at the box office.
submitted 11 months, 2 weeks ago by
LogoLover
A triangle instead of a trefoil? Sounds like it's less Addibas and more Subtractionbas. Graphics design is clearly their passion... Not!
submitted 11 months, 2 weeks ago by
LogoLover
Personally, I understand why they transitioned to a new logo, but man, Larry had character! The new logo is more scalable, and its geometric simplicity is more adaptable for branding. Still, Larry was relatable. Quite a dilemma indeed.