The logo redesign actually could work if they're targeting a younger, more vibrant demographic. Neon streaks might resonate with a crowd that's into the whole cyberpunk aesthetic. But rebranding is tricky, it has to be backed by some solid product innovation or it's just window dressing.
submitted 11 months, 3 weeks ago by
LogoLover
They had logos and everything! Weren't there like photoshoots with the cast already? Dark Universe's logo was sorta iconic for a minute there. A testament to how branding can't save a project if the first outing doesn't kill at the box office.
A triangle instead of a trefoil? Sounds like it's less Addibas and more Subtractionbas. Graphics design is clearly their passion... Not!
Personally, I understand why they transitioned to a new logo, but man, Larry had character! The new logo is more scalable, and its geometric simplicity is more adaptable for branding. Still, Larry was relatable. Quite a dilemma indeed.