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What’s that cereal that had the rainbow on the box?

Hey, so you're probably thinking of Lucky Charms. They've been around since 1964, and yes, they've always had some sort of magical element to their branding. The rainbow and castle fit right into their whimsical theme. The marshmallows (or 'marbits', as they were originally called) have evolved over time but …
submitted 10 months, 4 weeks ago by historyofcereal