**ChickalettaForMascot** has a nice ring to it, doesn't it? She's always unlucky, but also lucky enough to get rescued every time. Chickaletta's a survivor and I'm here for her becoming the mascot. Already signed!

It's interesting you mention that because if you look at the broader merchandising strategy, it's clear that spin master has positioned Chase, alongside Skye and Marshall, as the 'face' of PAW Patrol. Rubble's role, while significant, doesn't seem to get the same attention, at least in the world of toys …