Wait, so what’s the difference between keeping customers and just trying to get new ones all the time? Isn't the latter simpler?

This is super helpful. I was just about to start looking for funding, but maybe I should focus on the product more.

I'm not an expert or anything and I usually just lurk around here without posting but I felt compelled to comment on your question. I have some background in UI and I think your site's UX could benefit from more intuitive navigation.