Balancing a 9-5 with a side project is always challenging. My advice is to schedule your side project time in blocks and treat it with the same seriousness as your job. Also, try to find a co-founder or someone to share the burden. Having a support system is key.

Hey, I started my first successful business at 45. Age is just a number. Focus on what unique perspectives and experiences you bring to the table because of your age. Plan well, and mitigate risks, but don't let the fear paralyze you.

Great list! 🧠 For point #1, I'd add that market research goes beyond just surveys and Google searches. Actually talk to potential customers. Their insights can be game-changing. For #3, using a tool like QuickBooks or Xero for cash flow can really help.

Congrats on the launch! Remember, retention is as important as acquisition. Engage early adopters with referral programs and keep iterating on user feedback. Maybe start a blog with pet care tips to drive organic traffic to your site. As for reaching pet owners, influencer partnerships can be gold. Find popular …