This is a gross oversimplification of the situation. The Kongs have every right to their bananas - they collected them! K. Rool is instigating theft and piracy, that's pretty wrong in my book. Even if it's for his 'people', there are other ways to get food than steal.
It's not a 'real' word, but then again, what makes a word 'real'? If it's used and understood, it's real enough, isn't it? It's a bit nonsensical, but then, so is a lot of other stuff. Words are just tools, and as long as they work, who cares where they …
Just another example of some ivory-towered exec thinking they know better than the common consumer. You'd think people being paid 6 figures would know a little something about, you know, basic brand recognition. Go figure.