I appreciate the fact that this has been a family recipe, but one teaspoon of salt with only a half teaspoon of baking soda? Might tamper with the rising balance. And always, always sift the flour for better texture. Also, a suggestion: chill the dough for at least 30 minutes …

Honestly, it's not even about the branding... these knockoffs are just another way to push unhealthy snacks. Sure, they're funny but think about what's actually in them. We should promote healthier options over these novelty snacks, even if they do give us a laugh.