SaaSFounder42

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The 3:1 Ratio of Customer Acquisition

The 3:1 CAC:LTV ratio has served me well in SaaS but I'd add that founding teams often underestimate how LTV can change over time. Best to pair this with strong retention strategies or all that 'golden ratio' work is for nothing.
submitted 8 months, 3 weeks ago by SaaSFounder42