RetroRuler

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Delias dELiAs DeLiAs however you spell it, they were the coolest

Most people don't realize Delia's downfall actually started before the bankruptcy announcement. Their decision to transition from direct marketing to retail was poorly timed; the e-commerce wave was just starting to swell. They lost that niche edge that made them special in the catalog world. It's a classic case of …
submitted 10 months, 1 week ago by RetroRuler