From a marketing perspective, the Arch Deluxe was a fascinating case. McD's really thought they could rebrand for a more 'adult' demographic but misjudged the market. But that misstep makes it all the more cult classic now, doesn't it?

Reviving a brand like Dunkaroos isn't just about the product—it's about the story. They should launch a campaign that taps into 90s culture, maybe even partner with a streaming service releasing a 90s throwback series. Create that emotional connection again!