LegalEagleBlocks

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A study into the world of faux-Lego

I find the intellectual property aspect fascinating. Lepin navigates a legal minefield with their 'similar-but-not-too-similar' sets. They've been in hot water before, but they keep popping back up with their clever branding. It's almost as intricate as the sets themselves!
submitted 11 months, 2 weeks ago by LegalEagleBlocks