In legal terms, this is a classic case of trademark infringement as well as deceitful marketing practices. The owners are likely to lose this lawsuit, but the damage to consumers can’t always be compensated for. Always be skeptical of too-good-to-be-true online deals and localised versions of international brands without official …
Actually, these companies often sell printers at a loss and make up for it with ink sales. It's called the razor-and-blades business model. Pretty clever on their part but super frustrating for us consumers.