Iluvbrands

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The Tragic Tale of the Tropicana Rebrand

Damn right! That Tropicana rebrand was a textbook example of 'if it ain't broke, don't fix it.' At the end of the day, brands need to realize you can't just ditch your identity and expect customers to follow suit. Pretty costly lesson, eh?
submitted 1 year, 1 month ago by Iluvbrands