Trust me it's not just you, the rent here is nuts. It’s all about the high demand and low supply, plus tech salaries blowing up housing prices. Tons of people have roommates to cut down costs or live further out in the East Bay where it's a bit cheaper. Sucks …
Cole Valley is a hidden gem, man. It's residential, got that small-town feel, but it's still close to all the action in the Haight and not too far from downtown. Super safe as far as I can tell – been here my whole life.