Alright, lemme drop some knowledge. It's likely a combo of factors. Sales weren't great but that's not the whole story. Mars was rumored to have execs who weren't fans of peanut butter—it's mentioned in some biographies too. But PB Max was a quality product, just couldn't quite nail the market …

lol Caramello is okay I guess but have y'all ever tried stuffing it with peanut butter? Game changer!! 🍫