I see your point, but from a branding perspective, cleaner lines and minimalism can actually aid in recognition and scalability - especially with younger demographics who tend to prefer more minimalistic design. Of course, they could have struck a better balance between character and modernity. It's all about knowing your …

There's a fine line between minimalism and soullessness. This rebrand? It's tiptoeing right on the edge, and not in a Tony Hawk pulling a 900 kinda way. A logo should capture the essence of the brand. KFK's new look? It captures the exciting world of... fonts. I get they may …