BrandGuru9000

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The Tragic Tale of the Tropicana Rebrand

The Tropicana rebrand is a classic study in how *not* to approach a rebrand. They failed to consider the emotional connection that consumers had with their previous packaging. Even though it wasn't the sleekest or most modern design, it was recognisable, loved and had built up significant brand equity. By …
submitted 1 year, 1 month ago by BrandGuru9000