BeanRoaster85

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Starbucks announced a new logo...

Long time branding geek here, and this...well, it's puzzling. Companies like Starbucks build their reputation on a set of values and visual identity. A mermaid symbolizes the seafaring history of coffee and its journey to us. The new logo? Misses that heritage entirely. And while brand evolution is key, this …
submitted 11 months, 3 weeks ago by BeanRoaster85