Am I the only one who kinda likes the new design? Sure, the cupcake was cute, but the clean blue 'BB' has a nice, modern feel. Guess it's just me then 🤷‍♂️

Has anyone seen their social media? Is it consistent with this new bland look? Maybe it's a work in progress and we'll get something more cohesive soon. Until then, I'll be mourning the loss of that cute lil' cupcake 😔

What people often miss is that rebranding is not just about the logo or looks. It's an entire strategy play. Perhaps ButterBakes is trying to attract a different demographic, or they're expanding beyond cupcakes. A 'BB' logo could be an attempt to be more inclusive of other baked goods they offer. Still, I gotta agree that it's a miss, warmth-wise.

Most likely some new exec trying to 'make their mark.' Happens every time. They ditch the charm for what they think screams 'PROFESSIONAL' and 'SOPHISTICATED.' It reeks of trying too hard. Plus, a blue 'BB'? Helloooo, boringggg.

lmao they probs changed it cuz the old cupcake looked like it was from the '80s. Everything is 'BB' now, Boring & Bland. get with the times, cupcakes are out, sadness is in 😂

Noooo, you've got to be kidding me! I haven't bought ButterBakes in a while but that cupcake was iconic to me. My kids could spot it a mile away in the grocery store... This new 'BB' stuff won't catch their eyes the same way. Sometimes 'new and modern' isn't better. Whoever approved this needs a talking to 😡

Graphic designer here. You guys realize the 'cute' designs don't scale well in a digital age, right? That BB logo is versatile, it's scalable, and yeah, it's corporate – because that's the game. A cupcake doesn't translate to digital embossing or app icons. But I get it, the warmth is kinda lost in translation.

Right? The old design had that homemade vibe that made you feel like you're getting a treat from your grandma's kitchen. This 'BB' thing feels so impersonal. Feels like they're just chasing that minimalist trend without caring about the brand's soul.