I must be colorblind because everyone's saying clashing colors and I'm just here wondering if JavaHouse turned the lights off. What a mess. Picasso's crying in his grave.

Working in a coffee shop myself, I can't help but cringe. Whoever thought this was a reflection of a coffee house's soul must've had a caffeine overdose. It's not just about the beans, man, it's about the feel, the culture. This? This ain't it.

From a business angle, it's a risky move. They're shedding their established identity in hopes of capturing a new audience, but what about the loyal customers? Businesses often underestimate the value of their visual identity. A rebrand like this could cost them more than just the design bill.

Remember when coffee houses just had a simple cup with steam and the name in a nice font next to it? Those were the days. Clashing colors and weird shapes just make my head hurt. Not what I want pre-coffee at 7am.

You don't get it, clearly they're pioneering the avant-garde caffeine movement. It's high art for high caffeine. Get with the times lol!

Not gonna lie, the new logo has kinda grown on me... maybe I’m just into abstract art 🤷. But yeah, it definitely doesn't scream 'come and relax with a coffee'.

Branding pro here. While I get the push for modern and 'fresh,' this just screams desperation. A coffee logo needs to invite warmth and familiarity, not play hide and seek with whatever those shapes are supposed to be. Missed the mark big time. COFFEE isn't abstract, it's comfort!

Absolutely tragic. My eyes were assaulted this morning by the new JavaHouse 'brand.' Whoever signed off on that hot mess must have taste buds as bad as their design sense. Coffee culture has a history, an aesthetic—this ain't it. Bring the old vibe back!