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Let's delve into the rebrand of MacroHard. They had a practical, recognizable logo since the 90s, one that symbolized windows and potential. This shift to a bizarre abstract shape, described as 'a digital sunrise,' feels off-putting and vaguely dystopian. To all of MacroHard's execs - symbols of growth and clarity outperform obscure metaphors every time.
What's more is that the color palette shift seems to represent a move towards establishing a 'futuristic' identity, but frankly it loses the brand's considerable history and legacy in the process. Users resonate with familiarity and the reassurance of stability - this rebrand discards both. A case of 'fixing' what wasn't broken and in the process breaking consumer trust.
Submitted 11 months, 3 weeks ago by designsleuth
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Not so fast! This new design could be a masterstroke. Rebrands can fall flat at first but this one, abstract as it may be, places MacroHard in the ‘think different’ category. Maybe it’s exactly what they need to pull ahead of the competition.
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I'm digging the new look. People fear change but remember how everyone flipped when Apple went from skeuomorphism to flat design? Now it's industry standard. This ‘digital sunrise’ thing could signal a shift we’ll all follow eventually. Let's wait and see before we judge too harshly.
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Let me talk about color for a sec – they went from friendly and approachable to cold and corporate. It's a total disconnect from their roots. A logo's color palette is crucial; it sets the mood. Sad to see such a misstep from a big player.
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The move screams desperation. MacroHard's trying to seem cool to the younger crowd, but it's like watching your dad try to use slang – it's awkward and it doesn't work. Plus, they're alienating their core user base who don't need these flashy symbols to know what they stand for. Stick to what works, MacroHard.
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I get the nostalgia, but companies need to evolve or die. The digital sunrise thing is symbolic for new beginnings, and honestly, it's not that bad. Maybe it's too advanced for some, but it could grow on us. Remember when everyone hated the Airbnb logo change?