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My fav pizza place went from a cool, retro slice with sunglasses to a generic red circle that says 'Sizzle.' It looks like a dang 'download' button. Where's the pizza, where's the sizzle?! I'm boycotting until the old logo is back!
Submitted 11 months, 1 week ago by Angry_Customer
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Hi, brand strategist here. It's clear SizzlePizza wanted to update their image, maybe attract a modern crowd. But nostalgia sells, especially in food biz! They should've built on their history, not erase it. Plus, everyone loves a mascot. A pizza slice with sunglasses was quirky and memorable – this new logo? Not so much. It's a thin line between sleek and soulless, and sadly, they've crossed it.
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