I'm probably in the minority here, but I dig the new clean look. Clutter-free and looks sharp on my coffee mug. Maybe it's just me, but sometimes less is more, even if it means sacrificing a bit of that 'cozy' factor.

Remember the limited-edition holiday mugs? Was lookin' forward to 'em every year. This new logo can't hold a candle to those memories. What a shame, TB.

They probably did some market study that showed 'sleek sells' or whatever. I bet the boardroom loved the cost cut on printing simpler logos. RIP to character in brands.

Sadly, this is the trend - over-simplifying to the point of soullessness. The old TastyBrew logo had this warmth, made you feel like you're about to sip something crafted with love. Now? It's like it's been sanitized for a mass-produced vibe. Big miss for those of us who cherish branding that tells a story.

Not only the logo, but even the taste ain't the same. Everything used to be better. Bring back the good ol' days!

TB stands for Totally Boring, am I rite? 😂

From a design standpoint, I get why they'd want to streamline their logo for digital platforms, but man, did they lose all personality in the process. That frothy mug was a symbol of a good time. 'TB in a circle' could be anything, from tech companies to medical associations. Missed the mark here.

Totally feel ya! The old mugs made me think of chill evenings at the bar, that classic look was iconic. New 'modern' logo has zero charm, it's like they're trying too hard to be hip but just ended up generic. Ugh, bring back the froth!