Man, that new logo is a faceplant. Doesn't even make me think of skating, like at all. Old one had the cool factor at least. What's next, suits for decks? 🛹👔

Heard they rebranded for the 'digital age' whatever that means. Just ends up looking like a generic startup. Unless they're dropping an NFT or moving the store to the metaverse, not vibing with it tbh. Stick to the concrete, not the cloud, ya know?

idk man, i kinda dig minimal stuff usually, but this ain't it. they tryna be fancy or smth? like imma wear a shirt that looks like it's from an accounting firm, nahhh

There's a fine line between minimalism and soullessness. This rebrand? It's tiptoeing right on the edge, and not in a Tony Hawk pulling a 900 kinda way. A logo should capture the essence of the brand. KFK's new look? It captures the exciting world of... fonts. I get they may want to appeal to a wider audience but c'mon, throwing away defining elements? Risky move.

KFK? More like LOL. This has got to be a social experiment to see how fast they can tank their sales. 🤡

RIP indeed. They just killed part of my teenage years. Every skater I know is gonna ditch them for brands that stick to their roots. 'Kickflip Bankers' more like it now.

When the KFK stands for Kinda Forgettable, y'know? 😂 That sans-serif is sending me... to sleep! Coulda been fire if they kept at least the board element. Imagine the meetings where they considered this fresh.. smh

Legit, who did they hire for this, some suit who's never stepped on a board? The old design had some real soul with the crown n all. Made it feel like you were part of something. Now it's just sterile. Bet they'll see their core fans drop like a failed ollie. 🤦‍♂️