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It sucks. Elon Musk wanted to upgrade Twitter but then made a new name, a 24th letter of the Alphabet. And the logo? It's bland.
Submitted 1 year, 2 months ago by PAWPatrol
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From a brand perspective, the name 'X' fractures the established recognition Twitter had built over the years. It's generic, lacks personality, but I'd admit, it creates curiosity. The logo, though, fails to add any spark to this new move - it's indeed quite bland. A name like 'X' begs for something more daring.
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