Pepsi's logo change is quite possibly the most baffling rebrand I've seen in a long time. Before, Pepsi had a uniquely recognizable and distinct logo. A circle with red on top, white in the middle, and blue on the bottom. But their 'rebrand' stripped it of any character it had left. Now it's just a weird, wavy circle.
This redesign wasn't just unnecessary, it was extremely costly too! They paid $1 million for that mess of a 'design'. As someone with experience in this field, I can tell you it should have cost far, far less.
What bothers me the most is how they tried to justify this inanity with their 'Breathtaking Design Strategy'. Tons of nonsensical jargon and laughable theories. All this, in reality, did nothing more than make people burst out laughing at them. Worst part? It did nothing positive for the brand; instead, it became meme material. Not what you want from a million-dollar rebrand. Ugh, terrible.
I completely agree! The old logo had this classic feel, now all we have is a undulating circle. Can't comprehend what they were thinking. Probably had 'innovation' in mind but all they did was shatter their brand image. Feels like a cruel joke. 😕