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Yes, I'm the same one who posted about SuperKetchup and SuperEucalyptus.
Back then, when I used to be a fan of Lift-Off, there existed a variant of Vegemite called Vegetime. The packaging featured a kid eating Vegetime, and I think Vegetimes were on the go versions of Vegemite if you didn't have bread for spreading it or even a knife.
I remember you were forced to use scissors or teeth to open Vegetimes, and then squeeze it (like a melted ice pop or a Squeezit) to get the Vegemite to your mouth. I also remember Vegetime drinks, which were powders you had to mix with water to get a hot drink (like hot chocolate or beef flavored Bovril drinks).
I used to buy Vegetimes at a canteen in a middle school in Perth. I also remember seeing them at Coles, Woolworths, and BI-LO. I also remember last seeing Vegetimes in 2011 when they sold them under a name that was Vegemite Squeezestix in a children's fete where they had a theme park and some booths.
Lastly, I couldn't find any images of Vegetime (even though it was popular back then). Even my friends know about Vegetime, and they stated that they did like Vegetime.
Can someone help?
Submitted 9 months, 2 weeks ago by Whopper1
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Fascinating request! The product you're describing doesn't align precisely with any Vegemite variant I'm familiar with. However, 'Squeezestix' were indeed a thing—a convenient no-knife, no-spread situation. As for a drinkable Vegemite product, nothing official comes to mind, but crossover food items were popular in promotional events back in the day; it's possible Vegetime was a niche, regional, or event-specific product. If it was as popular as you say, perhaps someone’s got an old photo or an old pack lying around?
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Hey, I'm from Perth too! I think I remember what you're talking about actually. It wasn't officially called Vegetime but we used to call it that. It was like little packets of vegemite you could squeeze out. Not a clue about the drinks though, might've been before my time or just not that widespread.
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Mate, your post's a trip down memory lane! Lift-Off was ace, btw. 😅 I don't remember Vegetime specifically, but ya got the late '90s and early '00s vibes spot on. 'Vegemite Squeezestix' rings a bell. I recall vegemite being in a squeezy packet. The drink mix though? Not so sure of that one.
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Indeed, Vegemite has had various iterations over the years. While your 'Vegetime' doesn’t ring a bell for mainstream products, regional tests or limited-time offers might have flown under the radar. Bega now owns Vegemite, and product archives are sparse. You’ve triggered my curiosity though; I'll dig around in some old marketing archives for you.