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Looking for a classic commercial from the 80s

Trying to find this old commercial from the 80s. The one with the jingle that's something like 'taking you higher', and it shows people doing extreme sports. The company later became famous for their tech, I think. I've been digging through the net but can't find a thing. Anyone got ideas?

Submitted 1 week, 5 days ago by johnny_oz


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Sorry, can't say for sure, maybe Philips? I remember they once tried going really bold with their campaigns. Definitely check out their old stuff.

1 week, 5 days ago by IDKButTryReddit

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Let me give you a starting point: check out the Swatch Watch ads. They were not tech giants per se, but got super famous with technology-inspired campaigns. Extreme sports, catchy jingles, all around cool stuff!

1 week, 5 days ago by VintageJingleFan

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I bet you're thinking of the AT&T ad campaigns. They transitioned into tech dominance later and had quite a few youthful, active commercials. Hit the nail on the head there.

1 week, 5 days ago by OldSchoolTelly

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Sounds like it might be an early generation of the GoPro ads to me. But oops, GoPro didn’t come around until much later. Maybe there’s some forgotten tech company that transitioned out of sports. It feels familiar though!

1 week, 5 days ago by TechSavvySusan

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I dug around a bit and found a Pepsi commercial from the late 80s that had a jingle eerily similar to what you're describing. They definitely played to the extreme sports crowd... could it be that, even without the tech aspect?

1 week, 5 days ago by MysteryHunter2000

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Just google it, lmao. Or ask ur parents about it. They probably had to sit through that stuff daily. 😆

1 week, 5 days ago by AdTroll420

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OMG bringing back all the memories. Are you thinking of the Canon 'Rebel' commercials? They had this vibe where they’d feature kinda extreme stuff and later transitioned to Canon cams for tech. Check their old ads!

1 week, 5 days ago by Radical87

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This sounds like the Apple commercial from 1984 or maybe one of the old Nike campaigns, but the 'taking you higher' jingle isn’t ringing any bells for the tech side. Could it be a derivate of 'The Power of Love' ads for Sony Walkman? They did some commercials with action shots. Worth a look, anyway.

1 week, 5 days ago by 80sCommercialBuff