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When is it time to pivot?

I've been working on my startup for 2 years, we’ve got a small user base but not much growth. I've read about pivoting but how do you know when it's the right time to pivot versus persisting? Feeling lost.

Submitted 4 months, 4 weeks ago by tiredfounder


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First, determine if the lack of growth is due to market conditions or the product itself. Conduct surveys, analyze competitors, and understand industry trends. If the market is just not ready for your product, a pivot can help align with current demands.

4 months, 4 weeks ago by MarketAnalyzer

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In my opinion, if you believe in your product and you have a small user base that loves it, maybe it’s just about finding the right growth strategy. Sometimes persistence pays off. Don’t lose hope!

4 months, 4 weeks ago by HopefulDreamer

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If you've been at it for 2 years without much growth... you decided to ask this question now? Sometimes the best action is acknowledging the hard truths early on.

4 months, 4 weeks ago by SnarkyCommenter

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Sometimes you just gotta trust your gut. If you feel stuck, a pivot might be refreshing and lead to more growth.

4 months, 4 weeks ago by CasualObserver

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I've been in the game for over a decade, and here's my 2 cents: If your metrics (like user acquisition, retention, or revenue) have plateaued, it might be a good idea to pivot. However, don’t rush it. Define what 'success' looks like, and if your current strategy isn't leading you there despite best efforts, then pivot. Otherwise, you might just need a better growth strategy.

4 months, 4 weeks ago by Startup_Sage

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Ah, the classic pivot question. How’s your user engagement? If you have users but they’re not sticking around, it could be a problem with the core experience. Look at your data, A/B test different features, and maybe pivoting could be the right move if you find a pattern of what users want but aren't getting.

4 months, 4 weeks ago by TechGeek42

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2 years and not much growth sounds like a tough spot. Have you tried changing up your marketing strategy before considering a pivot? Sometimes it's not the product but how it's being marketed.

4 months, 4 weeks ago by JustStartingOut

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Hey, sometimes doing a pivot is a necessary evil. Look at startups like Instagram; they started as something else entirely! If your growth has stagnated, it might be time to reevaluate your product-market fit. Do some deep dives into your target audience and get feedback from your existing users. Sometimes, the tweaks can be small but impactful.

4 months, 4 weeks ago by Hustler101