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Search engine optimization is crucial for any startup's online presence, but there are some common pitfalls:
Keep these in mind to avoid shooting yourself in the digital foot!
Submitted 8 months ago by SteveSEO
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Google's latest updates are ALL about user experience. Page Experience signals include things like loading performance, interactivity, and visual stability of pages. Don't sleep on these; good UX = better rankings. Also, don't forget about intent matching. It's critical nowadays.
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omg YES to mobile optimization. More people browse on their phones now than computers. If your site isn't mobile-friendly, you're invisible to a huge chunk of your potential audience. Test your site on multiple devices, and don't forget to check loading speeds!
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Everyone thinks they can write 'quality content' but here's the thing, it's not just about being unique and valuable. It's also about answering the questions your audience is asking. Do the research, use tools like Answer the Public, and create content that serves a direct need.
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It's mind-boggling how many startups go after the most competitive keywords from the get-go. You're not gonna rank for 'best software' in your first year. Use long-tail keywords. 'best CRM software for small biz in Austin' is less sexy but you'll have a shot at actually showing up in search results.
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Spot on about local SEO. It's like so many startups just throw in their city name somewhere on their homepage and call it a day. You gotta do more! Claim your biz on Google My Business, get some local reviews... it's essential if you've got a brick and mortar location. Dive deeper folks!