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Hey, I’m pretty new to startups and I got this idea for an app. I don’t wanna sink loads of money into it before I know someone's actually gonna use it. Does anyone have strategies for testing market interest on the cheap? Thanks y’all!
Submitted 7 months ago by LeanStartQueen
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Before you even think about developing, try content marketing - write blog posts, create videos or infographics about the problems your app will solve. Optimize for SEO so you can get organic search traffic. If people are searching for info on the problem, they might need your solution. Social proof is also huge - try to build a buzz on twitter or IG, or start discussions on platforms where your audience hangs out. The feedback will be pure gold.
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Got an app idea too, and I feel ya! Did some googling and found about making a 'fake door' on a website. Basically like a 'coming soon' page for your app. People click, show interest, you collect emails. No actual app yet. Pretty cool way to test the water without spending, right?
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Validating your app idea doesn’t have to cost you an arm and a leg. First, identify your target audience, then find where they hang out online. Could be forums, Facebook groups, subreddits, you name it. Engage with them, provide value, and get them interested in your idea. Using a landing page builder like Unbounce or Leadpages, you can set up a basic page that explains your app with a CTA for an early sign-up or to notify when you launch. Run some low-cost ads on social media to drive traffic if you need more data. Monitor the interest through sign-ups, clicks, and time spent on the page. Google Analytics is your friend and it's free. It’s essential to get out of the building - talk to your potential users face to face or virtually. Understand their pain points and make sure your app actually solves them. Online surveys can help too, but the face-to-face interactions are gold. Remember, the goal is to prove there’s a demand for your solution. This approach will give you heaps of info without costing much at all.
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Totally get not wanting to burn cash on an unproven idea. MVP is key. Not just bare bones app either – could be a video demo, drawings, or even paper prototype, anything to get feedback without code. Show it to potential users and gauge reaction. If you're tech savvy, build a basic version yourself using free tools or a site builder. If not, hit up tech meetups or forums for a co-founder or early feedback. Hustle over dollars!
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Lean startup methodology is your friend here. MVP (Minimum Viable Product) all the way. Build the bare bones version of your app that serves the core purpose & see how peeps react. Could be as simple as a landing page with email signup if the app's not ready or a very basic prototype. Get creative with social media and content marketing to drive traffic. If you're not seeing interest, pivot before you spend big bucks. Cheers!