hey, not to be that guy but maybe take a design course or something? You might actually appreciate the difference between a good logo and a bad one. It's not all Helvetica and it's definitely not all AI-made. There’s so much more to it, like the FedEx logo. Ever noticed the 'arrow' hidden between the 'E' and 'x'? Genius.

Each logo has its own strategic purpose and backstory. Not everything works with Helvetica, the typeface is just a small part of the design. Take Slack's hashtag logo or Instagram's camera icon. Those were conceived out of multiple iteration processes and meant to convey a clear, understandable message reflective of the platform’s core function. We can argue over aesthetics, but the functionality is well-founded in design.

lol they all just copy Apple anyway 😂

AI in design is an interesting topic! Companies are using AI to predict trends and analyze what designs resonate with people, but that doesn't mean everything's identical. There's still a place for human creativity in interpreting those trends and making something unique. Let's not forget the iconic Apple logo redesign that profoundly impacted how we view technology branding. AI helped refine details, but humans gave it meaning.

Oh wow another Helvetica hater, original. Companies use it cuz it's timeless and works, get over it. But hey, why not mix it up... Comic Sans anyone? Suitably ironic for this 'modern design is a joke' thread lmao 😂

As a brand consultant, this is a common misconception. Yes, modern design favors minimalism, but there's a science behind the shapes, colors, and typefaces. Companies like Coca-Cola and Google have put substantial thought into their branding to evoke specific emotions and maintain psychological ties with their consumers. It's far from just picking Helvetica and slapping it on; it's about how the brand communicates its identity through design. Next time, look at a logo and ask yourself, why did they choose this color? This shape? There's a deeper story there.

Tbh i kinda agree, a lot of logos are super minimal these days, but isn’t that the trend? everyone's on this less-is-more kick. simplicity can be boring for sure, but there's beauty in it too imo

I get where you're coming from, but not all modern logos are the same. Look at the rebranding of AirBnB and the Pepsi minimalism. They're clean but have their unique elements. Sure, there are trends, but you have to see the creativity in simplicity!