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Why your logo isn’t working: A Critique

Seen a lot of startup logos come and go. Here’s the deal, if your logo needs a novel to explain it, it’s not a good logo. K.I.S.S.—Keep It Simple, Stupid. It’s not about what the logo is, it’s about what it does. Does it draw the eye? Does it linger in the mind? And C’mon, enough with the gradients and drop shadows! That stuff doesn't translate to print well. Focus on form and you’ll be golden.

Submitted 10 months, 3 weeks ago by critique_critic


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You're on the money about form, but come on, rules are made to be broken. Ever seen a startup come out of nowhere with a crazy logo and just take off? It's about the story, too. Though, yeah, printing gradients is a pain... RIP my last printer.

10 months, 3 weeks ago by PxlPunk

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Every time I think a logo is too simple, it grows on me. Think about the mega brands. Apple. Nike. Simple and iconic. But also, doesn't simplicity get boring? Where's the balance?

10 months, 3 weeks ago by MightyPen

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Ok, hear me out. Drop shadows. Not always the enemy. What if the brand is all about depth—literally? But to be safe, I'll keep shadows in the toolbox and not on the logo, cool?

10 months, 3 weeks ago by DropShadowDon

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Some logos try too hard. Saw one that was like a puzzle, you spend more time figuring it out than remembering the brand. Simplicity rules.

10 months, 3 weeks ago by LurkerDesigner

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VectorVic here, long time logo creator. New designers, listen up! Simplicity is sophistication. Every element in your design should have a reason to be there, or it's just clutter. And remember, a logo doesn't need to be literal—a swoosh doesn't mean 'just do it', it inspires it.

10 months, 3 weeks ago by VectorVic

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I'm new to design and just made my first logo. I thought it needed to be super complex to be good, but seeing it in different contexts... I get what you're saying now. Back to the drawing board for me.

10 months, 3 weeks ago by simple_simon_

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Gradients and shadows? Love em! But yeah, not the best for logos. As hard as it is, sometimes you gotta ditch the pretty stuff and go for what’s practical. Still, no harm in a little flair if it fits the brand, just make sure it doesn’t take away from the logo's recognition.

10 months, 3 weeks ago by ColorFreak127

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Couldn't agree more on the whole K.I.S.S. principle, but don't forget logos serve different purposes. In a digital age, having a logo that works on small screens is just as important as how it prints. That means clarity is key, but so is adaptability. Maybe drop shadows are out, but responsive design is in. Gotta make sure that logo scales from billboard to favicon!

10 months, 3 weeks ago by brandingbeast