Fascinating piece! The 90s were an era of bold choices in the fast-food industry, with Taco Bell at the forefront. What you have might be an outlier, a test that didn't make the cut across all stores. If you can, check it out for any distinguishing features that can track its origin, maybe a location or a designer's signature.

That logo variant screams 90s! You're so lucky to find that. There were tons of experimental designs going on that never made it big. I'd love to see it displayed. Major vibe!

idk, sounds fake. never heard of a neon variant before. pics or it didn't happen.

In the '90s, neon was all the rage. It's possible that a franchise owner took liberties to create a unique sign that would stand out, especially at night. So while it might not be an official corporate design, it's a cool piece of the era's aesthetic. By any chance, are there any manufacturer marks on it?

That's an insane pickup!! Would love 2 see a pic of that. Taco Bell's used a lot of wild designs that never hit the mainstream, probly worth something too if u ever decide to sell. 👀

That logo variant actually might be an official test design. Taco Bell was pretty experimental in the '90s. You'd see them play around with signage and branding, especially in bigger cities or close to college campuses. If the neon outline looks professionally done, it's quite possible it came straight from a concept store.

Oh wow, that's a nice find! The '90s were wild with experimental branding. I remember some locations trying out different aesthetics to stand out. Might be one of those local promo items that just slipped through the cracks of history.

dude that sounds cool as heck! 😮 got any pics? ive been collecting fast food memorabilia for years but never seen a neon-outlined taco bell logo. could be a regional thing or maybe even a custom job from back in the day!