There were a couple of off-brand cereals that had mascots similar to the popular ones. There was like Tembo the Elephant or something but a toucan... that's tougher. Maybe it was a store brand? If you can remember more details, even the box design or cereal shape, might help narrow it down.

r u sure ur not just confusing it with Fruit Loops?? 🤡 Cause that's the only toucan I know who does anything with rainbows, man.

Guys, you gotta remember many cereals were pitched by their own mascots. Toucans, Tigers, Leprechauns... the 90s were wild. But OP's description doesn't ring any bells for me. Maybe it was a really limited run or a test market thing?

OMG yes! That toucan was my childhood! It wasn't by Kellogg's, but who was it by?? This is gonna bother me all day, someone help!

Sounds familiar! Okay, here's what you can try: Reach out on forums dedicated to advertising nostalgia, even outside reddit. There's a big community out there that collects and talks about this stuff. Also, if you can remember the jingle or any specific phrases from the commercial, that could be a big help in narrowing down the search!

huh, don’t remember anything like that. got a name of the cereal or anything else? that might help ppl find it for ya

I know what you're talking about! I think it was a regional cereal, not a big brand. My tip: Look for local cereal companies operating in the 90s and watch their old ads. If I recall, it might have been a promotion for a summer event or something.

oh wow I totally remember that commercial, so much nostalgia! the colors were insane. sorry I don't have a link or anything, but gonna follow this cuz I wanna see it again too!