Caffeine-infused chocolate itself isn't an entirely obtuse concept. You see, it caters to a market segment that needs or enjoys caffeine, with the convenience of an edible rather than a beverage. But where Awake went off the rails was in failing to assertively segment and target its audience. Marketing to both kids and adults? A half-baked strategy, a snowy misstep in product-land. The inability to foresee the potential negative effects on younger consumers reflects a clear lack in the judgment department.

This has 'best idea at 4am' written all over it! Just imagine, 'Let's mold sleep deprivation into chocolate bars! Yay!'

Java in choco = kids + nocturnal. No bueno.

Bet they schemed it all along, man. Create more insomniacs, sell more sleep aids. Perfect recipe for a cash churn heist!

Somehow they thought blending a chill-out activity with a psychostimulant was a good idea. It's really concerning when companies prioritize money over the well-being of consumers 😠

Such arsenal of chaos in an innocent wrapper. Nature has its own caffeine sources that blend well with daily rhythm, but this? Comprehensively ill-conceived, my friend.

Knocked back a couple of these once on a dare, didn't sleep for 2 days straight LOL

Dude, I actually liked Awake! Great for gaming sessions lol