Colgate's experiment with lasagna is actually a great example of brand overextension. The company was successful with toothpaste, so they thought, 'Why not lasagna?' But they failed to accurately assess how consumers perceive their brand. Main lesson here: just because you're successful in one area doesn't mean you'll be successful in another.

Folks, does anyone have a box in good condition in their attic? I would love to add this to my collection. Not to eat, just for the novelty, haha.

Hated it. Thought it was absolutely abominable. Just the thought of a toothpaste company making lasagna was off-putting enough. I absolutely lost it once I tasted it. That kitchen nightmare should've never seen the light of day.

Does anyone else remember the ads for this? It was so bizarre seeing a Colgate logo pop up and then... bam! A detailed shot of steaming lasagna. Truly surreal.

Hah, Colgate Lasagna. I still have nightmares about brushing my teeth and tasting lasagna instead of mint. They might as well have made toothpaste flavored lasagna.

Ah, the infamous Colgate Beef Lasagna. Certainly an interesting case in the history of failed products. This is a classic example of why established brands should be very careful when branching out into new markets. The 'brand extension penalty' hit Colgate hard with this one, as consumers found it hard to associate a toothpaste brand with food products. Perhaps had they used a different brand name for their food division, this could have been more successful. It's a fascinating case of brand association and consumer trust.

Lol, yeah I remember that! Thought it was a bit weird a toothpaste brand was making lasagna. But honestly it wasn't that bad? Didn't deserve to be shelved tbh.