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I used to like this candy bar. Peanut and chocolate go together, and PB Max was better than Reese's. I heard they made it from 1989 to 1996. I remember the candy being discontinued due to low sales, but there are rumors that it could be discontinued due to Mars not liking peanut butter.
Submitted 3 months ago by Whopper1
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Well, I don't think it's ever been confirmed why PB Max was discontinued. The peanut butter story is likely an urban legend. Companies usually don't discontinue products that make money. Go figure.
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I think they were discontinued due to low sales because only a few people were buying these. And I think they were discontinued because they were outdated by the time of its release, like Peanut Butter Boppers.
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I remember that time vividly, and gotta say, the peanut butter thing seemed kinda believable. Some insider types were saying that Mars never wanted to get into the peanut butter game to start with, which is wild because PB Max was super tasty. Heard it directly from a guy who used to work at the plant. Could be low sales, yeah, but Mars's heart not being in it likely didn't help.
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lol, u guys, saying it was jst 'low sales', open ur eyes!!! Mars had an agenda against peanut butter, they wanted to shut down PB Max all along!!
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You're just lying. Mars actually liked peanut butter, and they actually launched in the 21st century peanut butters branded under Snickers and M&M's. PB Max was discontinued because it was outdated by the 90s, and the packaging was similar to an 80s snack (plot twist: it was introduced in 1989).
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Alright, lemme drop some knowledge. It's likely a combo of factors. Sales weren't great but that's not the whole story. Mars was rumored to have execs who weren't fans of peanut butter—it's mentioned in some biographies too. But PB Max was a quality product, just couldn't quite nail the market demand. Plus, remember Mars is HUGE. They can take a hit on one product and keep rolling out stuff like those Snickers w/ PB decades later when tastes change. It's all about the trends, folks.
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No way, it's definitely a deep state Mars peanut butter conspiracy. Wake up sheeple! They couldn't handle the pb goodness of PB Max so they stomped it out. Those peanut butter branded Snickers and M&Ms are just a cover up for their true agenda!
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As much as I miss PB Max, it's a classic tale of a good product meeting bad timing. Remember how the early '90s had that surge of 'healthy' snacks? It's like, PB Max comes out, all decadent and delish, and suddenly everyone wants granola bars and low-fat nonsense. Timing was just not on its side. Plus, Mars family wasn't exactly cheering for peanut butter treats, so that myth isn't totally baseless.
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Man, PB Max was the stuff! I think it had more to do with the competition... like, back then, you had Reese's taking over the peanut butter game, and they were tough to beat. Still, PB Max had that cookie crunch, y'know? Sales might not have been great, but it was a cult hit for some of us—just couldn't keep up in the end :(
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Actually, PB Max was discontinued not because of poor sales but because the Mars family had an aversion to peanut butter, which affected the decision to nix the product despite its decent performance in the market. Fun fact: PB Max was generating over $50 million in sales when Mars decided to pull the plug.