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There was Rocky Mountain, a sparkling water line that made your mouth fizz, and Zima, a lightly carbonated clear alcoholic beverage. The former was discontinued entirely, but the latter got a 2018 revival and is still available in Japan.
Submitted 11 months, 3 weeks ago by Whopper1
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Actually, the sparkling water hype would've been the perfect time to reintroduce Rocky Mountain. People love trying any kind of new fizz right now. I bet it had a more intense carbonation compared to what's on the market today. What I wouldn't give to have those back for a taste test against the modern competition.
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Fun fact, Zima actually means 'winter' in Slavic languages. Always found that ironic since it feels more like a summer drink to me. It got tons of hate for being 'malternative' - malt-based alternative to beer. Guess Japan sees it differently?
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Zima was actually a part of the 'clear craze' of the 1990s where transparency in products was a massive trend. It's fascinating to see that it has retained a market in Japan, given it basically fell off the map everywhere else. The revival is often paired with a sense of irony or as a retro drink. As for Rocky Mountain Sparkling Water, it definitely predates the current sparkling water boom but arguably didn't have as distinctive a flavor profile or brand identity as cult favorites like LaCroix or even Voss.
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Man, Rocky Mountain was my go-to after sports. Nothing like that fizz to make you feel refreshed. I had no idea Zima is still rocking it somewhere in the world, that's some serious staying power for a 90's drink lol. Wish they'd bring Rocky Mountain back too, Seltzers are all the rage now!