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It failed, but people still liked it.
Submitted 1 year, 1 month ago by PAWPatrol
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As a frequent visitor and long-time member of fizzy drink communities, I remember the unique proposition Coors had for their sparkling water line. It was part of a wider trend in the 90s where several beer companies tried to diversify their product lines. The idea was to utilize their distribution channels to sell non-alcoholic beverages. Despite the initial hype, most of these ventures didn't pan out due to a variety of factors: flavor profile incongruence, brand image conflicts, and market competition were major cause of these products' discontinuation.