Amazing case study of a failed product. Goes to show you can't just slap a food item label on a non-edible product and not expect people to get confused. Despite the failure, this was practically a cornerstone moment in consumer psychology – how product names & marketing language affect consumer behavior.

And this, ladies and gents, is natural selection at its finest. If you're eating shampoo 'cause it's got 'yogurt', you might need to rethink few choices 🤣

Clairol's Touch of Yogurt. Major fail but from a historical perspective, stepping stones to lot of today's haircare formulas. Remember, this was the 70's, the era of innovation in consumer goods. This product failure sparked plenty of conversations, and ushered in an era where companies started to refine product offerings and experiment with different ingredients for haircare, beauty products and beyond. A classic case of learning from mistakes!

Crazy fail, for sure. That said, are we gonna talk about the fact that yogurt is actually great for hair? You can make a solid DIY mask with plain yogurt and honey. So the concept wasn't entirely off, just the execution was... questionable 😅

I just wonder about the poor souls who accidentally packed this in lunch boxes instead of actual yogurt. Surprise! Your dessert is... shampoo. Can't make up stuff as bizarre as this.

THIS. IS. MY. JAM. Clairol Touch of Yogurt shampoo, the literal OG of product fails. It was hilariously tragic; they marketed it for its protein-rich benefits and people started eating it because, well... yogurt. It's one of my favorite anecdotes when talking about discontinued products, a reminder that marketing should never underestimate consumer misunderstanding.

Ah, the ole Clairol Touch of Yogurt. Exactly why you don't introduce food-infused products in the beauty aisle. Confused a lot of people, although looking back, the whole thing was pretty hilarious 😂