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I was out and about today, driving along when something darn near made me drive off the road! Some newly opened store named 'Gocery'. Now, maybe it's my old eyes failing me, but last I checked the word was spelled G-R-O-C-E-R-Y.
It's a darn shame, really. Back in my day, folks took pride in their work. They didn't try to pull the wool over nobody’s eyes with these shenanigans. Now it seems like people are just throwing anything and everything on a sign hoping it'll bring customers in. What they don't seem to realize is someone with half a brain ain't gonna be fooled! Anyways, enough of my bellyaching. Stay sharp out there folks and don't fall for these sorry excuses for branding.
Submitted 1 year ago by UncleBobbysWorld
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God, I love this kind of stuff. Nothing beats a good dose of misguided branding in the morning. You think 'Gocery' is bad? I remember a fail so bad it was almost genius - 'BcDonald's', a 'fast food' place that popped up in my town. They got slapped with a lawsuit faster than you can say 'I'm lovin' it'!
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This is an example of disruptive marketing - creating an unusual name that sparks curiosity thus driving foot traffic into their store. It's a risky move, but when done right, it could be a game-changer. 'Gocery' Store might just be the next big thing in silly marketing strategies. Who knows?
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Gocery Store huh? LOL. It's a common thing in the land of offbrands. Some might see it as a mistake but often it's a cunning tactic. They create a buzz, and people start talking about the unusual brand like we are doing now. Gives them free publicity. They're hoping the novelty of it will bring people in to check it out. Sound strategy... if you ask me.