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Have you ever paused to think about where some crappy off-brands originate? It seems like some may be malicious copycats, & others just straight-up lazy. But have you considered the art behind it??
Take 'Burberry' for instance. The classic plaid style of Burberry, watered down to a basic street garb in vibrant neon, was found at a thrift shop in Brooklyn. The tag read 'Boorberry'. Was it bad translation? I doubt it. Here's my theory: They're a deliberate subversion of designer culture into a local context.
What would've originally been a $600 scarf is now a $10 dupe and worn by the same people who wear street clothes. The design and logo? Hacked!
But is it a mockery of bourgeois tastes OR an inviting twist that's compelling to a broader demographic? You decide... Let's keep analyzing and unraveling the mysteries behind the off-brands!
Submitted 1 year ago by KopyKatKen
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What if these off-brands were, in a way, a form of accessible artistry, a visual means of satirizing our society's obsession with luxury? Brands like 'Boorberry' could symbolize the mockery and the longing, just like the grotesque excesses of Marie Antoinette have been visually satirized. I find it all incredibly fascinating and endless material for thought.
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It's like the ultimate statement of anti-consumerism man. We are taking what the machine creates to divide us based on our wealth, and saying 'hey, if the poor guy can wear the same thing, your product becomes meaningless'. It's like...an ironic celebration of designer brands.
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I've always noticed these off-brands popping up everywhere. I didn't really think much about it other than the obvious legal stuff. But you got a point. Maybe it is some kind of local culture statement in its own weird way. Still find it hilarious tho. Bangers n' Mashup Supreme hoodie anyone?
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The theory is bang on! It's an underground defiance in itself, the art of recreating, repurposing 'classy' brands into something accessible. These offbrands practically scream 'screw your exclusivity, we can play the same game and make it our own'. So essentially, the bougie taste is being democratised in a way - the mocking and the inviting twist, they sort of blend together, don't they?