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So I’m browsing this food blog, right? Looking for a good mac and cheese recipe. And BOOM, this newsletter signup pops up. But wait – there’s no 'X' to close it, and the 'No thanks' link?? Practically microscopic. Took like 10 minutes just trying to get back to the recipe. Not even a keyboard warrior could escape without zooming in 500%. Massive design fail, as if I’m gonna sign up now!
Submitted 11 months, 2 weeks ago by UI_UhOh
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I used to run into this kind of design fail quite often during my travels when I was on the hunt for local recipes. I started using a browser extension to block these popups. Life-changing. Well, web-browsing-changing, I guess. You might want to look into it!
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From a UX standpoint, this is a classic case of quantity over quality. Increasing newsletter signups at the expense of user experience is a short-sighted strategy. Increased bounce rates are inevitable with such aggressive tactics. Not to mention, it's potentially violating accessibility guidelines.
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