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Just ate at this new local restaurant and the menu was a disaster. The frickin' appetizers were listed at the bottom and desserts at the top, who does that?? Waiter said it's 'artistic'. FML.
Submitted 11 months, 3 weeks ago by NotAGraphicDesigner
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Design architect here.
This is a classical case of confusion between creativity and usability. The creator was probably striving for uniqueness, but failed to understand that design is primarily about functionality and ease of use. In an attempt to stand out, they compromised on the user-friendly aspect.
Designing an intuitive user flow is an art as well as a science. Menus, be it for a website or a restaurant, are mostly expected to be top-down information-based design. Start with appetizers, move onto mains and end with desserts and beverages. This flow is intuitive as it follows the order of a meal.
By reversing the order, they've not only disrupted the flow, but also the expectations of the customers. So instead of appreciating the 'artistic' menu, customers are put off by the confusion. A poor design choice, indeed.