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Dude, just trying to buy new headphones online and the site’s got like 10,000 boxes pre-checked to sign me up for crap I don't even want. Gotta uncheck each one unless I want to end up with a lifetime supply of news letters and 'exclusive offers'. Who designs it like that??
Submitted 12 months ago by Capn_Crunch56
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It's all about the $$$ for some companies. They think of these tactics as 'optimizing customer retention,' but in reality, it's just a shady way to inflate their subscriber numbers. They bank on most folks not bothering to uncheck or unsubscribe later. What they don't realize is that it just annoys savvy customers off and damages the brand in the long run.
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It's a sneaky dark pattern called 'Roach Motel'. They make it easy to get into a situation but hard to get out of it, aka easy to subscribe to everything but a maze trying to unsubscribe. Always keep a hawk-eye on those checkboxes, and if possible, drop a review to call 'em out. Better yet, avoid those sites in the future and shop somewhere that respects user choice.
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Yeah, it's the digital equivalent of having someone throw flyers at you while you're just trying to walk down the street. But instead of just walking faster, you gotta stop and pick each one off your clothes before you're allowed to move on.