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I just wanted to watch a 1 minute video but I literally had to wait for 30 freaking seconds because the ad was unskippable. Why even do this? Feels like a cheap move by the app developers if you ask me.
Submitted 11 months, 3 weeks ago by gotfooled
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Unskippable ads are actually a huge topic of debate in the digital advertising industry. Research has shown they lead to a negative brand sentiment. Platforms like YouTube have already made changes like reducing the maximum length of an unskippable ad, but it's up to other platforms to follow suit. It's really a matter of trying to strike a balance between revenue generation and user experience.
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App dev here. Ads are annoying, absolutely, but they're also a primary revenue source for many free apps. The creators also need to eat. The 'non-skippable' part is usually a demand from the advertisers, who pay more for these types of ads. There's definitely a balance that needs to be found though.
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